Over the course of an hour Steve will cover waivers, rental agreement, liability, and employment standards.
Social Media Strategy for Recreation Professionals
Tuesday, October 06, 2021 | 10:00 AM - 1200 PM CT
Social media strategy for recreation professionals with Kelly Thibodeau
Social media. Love it or hate it, it’s where you need to be. In this workshop, we focus on the fun stuff and the messy stuff — how to identify your target market, create engaging content (what is a hashtag anyway???), deal with the haters, build goodwill and grow your community. Social media can feel like one more thing on a long to-do list or a fun part of your day to day. Don’t let the fear of something going wrong hold you back from becoming part of the online conversation. Bonus: attendees will receive a social media voice and tone tip sheet and editorial calendar template.
ABOUT THE PRESENTER
Kelly is a technical writer turned digital marketer turned entrepreneur. She’s helped entrepreneurs, business professionals and community groups connect with their audiences online. She teaches digital + social media marketing at the University of Winnipeg and is a Certified Usability Analyst.
Kelly helps organizational leaders in traditionally conservative industries think differently. She believes that customers want to do business with companies that show the relationship means as much as the transaction and that curiosity, empathy and integrity make you stand out in today’s marketplace. Kelly’s been on LinkedIn since 2006, and has had too many browser tabs open ever since.
Kelly is the Founder & Director of Squarely Social.
PowerPoint Slides
Social Media Tip Sheet
Empathy map worksheet
Watch Recording
Brian says that the great thing about being a consultant is that you are exposed to a wide range of communities and ways of doing things. You have to learn quickly and keep learning. And, you soon learn that while every community is unique, there are many common threads to the field of parks and recreation that apply universally. Nearing the end of his career, Brian has looked back and synthesized 50 years of learning into a single session of practical applications in the hope of passing on to participants the benefit of those lessons.
A Manitoba native, Brian went to the University of Manitoba (B.P.E.) and then Loughborough University in England (M. Sc. In Recreation Management) before a short career with the Province of Manitoba as Facilities Consultant and as a Regional Recreation Consultant. He started a private consulting firm (PERC) in 1975 and merged that firm with RC Strategies in 2015 where he is now a partner. Brian has worked on a wide variety of recreation research, planning and consulting contracts over the past 46 years in hundreds of Canadian communities big and small. He has been a guest lecturer often and has published broadly. His main areas of work and influence have been in public policy, long range planning and facility feasibility issues.
